Charts are effective in conveying facts and explaining the significance of the data. They save the reader’s time, they illustrate non-visual concepts visually, they prove how much research has been done. Diagrams are invaluable in telling your story and making it count.
One picture is worth a thousand words. There is no better way to capture someone’s attention than to show in a creative way what you do, how you operate or what you have achieved. Imaginative interpretation will help your company to stand out from the rest and go beyond the expected.
The client felt that their presentation was not adequately explaining the story. So we really put our heads together to figure out the best way to showcase the Company’s budget priorities, exploration portfolio, and value relative to other copper explorers. A lot of work went into auditing and improving the exploration maps. To make the story more comprehensive for investors, we highlighted the main areas of work and regional alteration, showed resent developments in the area and edited to feature the best results. As a result even company insiders gained a deeper understanding of the projects’ potential.
This was a project we did a few months before the hugely exciting takeover by Kinross Gold. The Investor Relations felt that the old stale Investor Presentation was not doing the job of representing what the company had become. They were now a much larger company and were presenting to larger institutions and big banks. The new Red Back Mining Presentation had a sharp clean look, but also immediately conveyed that the company is a serious gold producer with significant infrastructure and exploration potential. No wonder it sealed the deal!
This is a huge project that we undertake once a year, every year. The review is now in its 8th or 9th incarnation and it has come a long way. It started as an eight page self cover years before I started working with the Group. Over the past few years I have been working hard on making it the interesting, streamlined, informative and attention capturing piece that it is today. I am very fortunate to have a client that has a unique vision and dedication to a project of this magnitude. This 44 page review gives a complete outline of the Group history, achievements, successes, projects, quick facts and additional useful information about the industry. This review is full of innovative graphics that help explain the vast amount of content, making it a complex and interesting read and an invaluable investor relations tool.
A Lundin Group Company, NGEx stands for “No Guts No Glory” Exploration, which was a motto of the late Adolf Lundin – founder of the group. It’s a multi-commodity, world-wide exploration company. The logo is wordmark only (no symbol) very strong type conveys power (of the group) that is behind the company. Dark blue is the color of the Lundin Group, light blue represents the bright future and success ahead.
Shamaran is name of the goddess of wisdom and guardian of the secrets in Kurdish mythology.
This name literally means ”queen of the snakes”. Shamaran is thought to have an anthropomorphic figure with a female head on a snake body and six legs and a tail with heads of snakes on the ends.
A logo like that is a designer’s dream (or a nightmare if you are squeamish)
Stylized oil rig in hot colors is an effective symbol for an African exploration company.
In the preliminary meetings I asked the client to specify what qualities of the animal they wanted to convey in the logo. Strength, grace, elegance, patience, and hunting skills made it into the design brief. Aggression was left out.
Copper-gold exploration company with focus on South America. The logo is a simple wordmark with an integrated symbol of the Southern Cross to represent the continent. Printed in copper brown and the star is embossed and foiled with dull gold. Simple and sophisticated approach translated into beautiful investor relation package.
